Social Media
Content and strategy designed to help brands connect, build trust, and stay consistent online.
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CASE STUDY
Building a content system for a small wellness brand
A 3-month social and email engagement for a Canadian wellness brand led by a Registered Massage Therapist, designed to translate the brand's vision into a repeatable content system.
80+ social posts ▪ 3-month content calendar ▪ 4 email campaigns
More Flo Social Posts
A broader collection of social media content for Flo Aromatherapy, including course promotions, product launches, educational content, trust-building posts, carousels, static graphics, and reels.
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The JR Music Studio
4 Instagram posts promoting a music studio’s room rental options. With no existing brand guidelines in place, I developed a visual direction based on their existing assets.
Email Marketing
Campaigns and newsletters built with equal focus on clarity, engagement, and strategy across launches, webinars, newsletters, and nurtures.
CASE STUDY
A 4-day live webinar email campaign for LMN by Granum
An 8-email campaign for a software platform built for landscape companies, designed to fill a free 4-day live webinar series and turn it into a long-running asset for the audience.
1,144 registrations ▪ 8 emails ▪ 52% open rate on Day 1 recording email
One-Off Emails for Corel
Promotional emails for MindManager, VideoStudio, and Pinnacle, software products from Corel, a multimedia software provider.
VIEW THE EMAILS
Flo Aromatherapy Emails
Promotional and seasonal emails for a Canadian wellness brand, supporting product launches and course offerings.
VIEW THE EMAILS
Blog & Content Writing
Blogs, guides, and long-form content written to help businesses educate, connect with, and earn trust from their audience.
01
A calm and approachable guide written to help Ontario small business owners feel more informed and supported. Created for Early Bird Bookkeeping, March 2026.
02
Communicating a hard message during the early COVID period. Written for a local arts festival to its longtime community of supporters, performers, and volunteers.
03
Helpful, evergreen content for a local garden centre. The kind of practical, SEO-friendly post a small business needs to keep showing up in search.
Other Work
A few additional projects spanning photography, print design, and visual brand support.
I am available to local businesses within approximately 60km of Smiths Falls, ON with on-site content shoots as needed.
